SOUTH OF THE BORDER CEO SECRETS TO SUCCESS Downtime in Puerto Vallarta for Those Who Like to Work Hard and Play Hard

Puerto Vallarta, Mexico offers CEOs a way to unplug from the global business environment with the ultimate in relaxation and renewal.

PUERTO VALLARTA, MEXICO July 15, 2004 -- Puerto Vallarta, Mexico offers CEOs a way to unplug from the global business environment with the ultimate in relaxation and renewal. It takes a smart, strong and tireless professional to make it in todays heated business climate; however everyone needs to take a break at some point in the game to re-energize. That is why the Puerto Vallarta Fideicomiso de Turismo has announced these unique packages and features tailored just for the fast track CEO traveler looking to escape the grind.

Sheraton Buganvilias Resort & Convention Center
The Sheraton Buganvilias Resort & Convention center invites business people to recharge their battery with the CEO Quick Fix spa package. Guests will enjoy a 30 minute Therapeutic massage, mens spa pedicure and manicure for just $61 plus tax. Rates at the Sheraton Buganvilias Resort start at $113 for a Deluxe Ocean view room now through December 23, 2004. For reservations, call 800-433-5451 or visit the hotel website at www.sheratonvallarta.com.

CasaMagna Marriott Resort Puerto Vallarta
CasaMagna Marriott Resort Puerto Vallarta offers the active CEO a perfect way to let off some steam without giving up the luxury of a personal assistant. For a refreshing break from the work week, the CasaMagna Marriott Resort Puerto Vallarta provides a dedicated golf concierge to assist with tee times at one of three nearby golf courses. The golf concierge is available between 7:00 am and 11:00 pm daily at no additional charge. The resort is affiliated with Marina Vallarta Golf Club, located just across the street and featuring an 18-hole championship golf course designed by Joe Finger. The resort is also affiliated with the Vista Vallarta Golf Club, a two course complex. The 18-hole Jack Nicklaus signature course, in the Vista Vallarta complex, offers long play through a landscaped jungle to the base of the Sierra Madre, with views of the water from afar. AN adjacent 18 hole Tom Weiskopf signature course offers play in palm-filled ravines. Both Vista Vallarta course, located 15 minutes form the CasaMagna Marriott Resort Puerto Vallarta, hosted the World Cup in December 2002. Golf package rates at the CasaMagna Marriott Resort Puerto Vallarta includes one round of golf - 18 holes - daily for two people and offers a choice of three championship courses; full buffet breakfast daily fro two; round-trip transfers from the resort to golf courses; hotel golf clubs storage; golf cart rental; maid gratuities and taxes, and advance tee times booking. Starting rate of $318 USD is per night, based on double occupancy, subject to change and valid October, 31st. 2004. Golf Line 888-393-4191 or Call 800-223-6388 or visit the hotels website at www.casamagnapuertovallarta.com.

Villa del Palmar Beach Resort and Spa Puerto Vallarta
Villa del Palmar Beach Resort and Spa offers the perfect blend of location, friendly intimacy, quiet relaxation and recreational activities. The Summer CEO Getaway offers four nights accommodations in a Studio Suite; $50 in spa credits per person, per stay; a welcome fruit basket in room, upon arrival. This package is available $215 per person with tax included, based on double occupancy and is valid through October 18, 2004.

This all-suite property is ideally situated directly on the shores of Banderas Bay and just minutes from downtown Puerto Vallarta and the international airport. For reservations please contact: 866-PALMARS or e-mail protected from spam bots

Hotelito Desconocido
Perfect for business travelers looking to disconnect from their via email, cell phone or Blackberry devices, the Hotelito Desconocido uses only solar energy, making those items obsolete for the length of stay. Hotelito offers the complete relax of body and mind with the Spa Escape. A revitalizing and unforgettable experience, the Spa Escape offers four nights and five days accommodations; Modified American Plan (Breakfast and dinner daily); roundtrip transfers to and from Puerto Vallarta airport, use of the Spa, steam room with aromatic herbs; all day Tizana Tea and fresh fruits in the Spa; one relaxing massage per guest per stay; one mud body treatment per guest per stay; one Mermaid bath per guest per stay; and one facial treatment per guest per stay. The Spa Escape is priced at $2,855 for a palafito room, now though October 30, 2004 and $3,180 October 31-December 16, 2004. All rates are double occupancy and subject to 17% taxes. Additional nights quoted upon request. Beverages and additional spa treatments are not included. Call 800-851-1143 or visit the hotels website at www.hotelito.com.

Presidente InterContinental Puerto Vallarta
Presidente InterContinental Puerto Vallarta invites world-weary CEOs to recharge with the Renewal package and experience the sensual Acqua Esencia concept. The new Acqua Esencia concept, exclusive to the Presidente InterContinental Puerto Vallarta offers for unique experiences that allow its guests to customize their vacation: Joy of Life, Romance, Renewal, Peace of Mind. In room features are tailored to each guests experience, including an international water menu, a Pillow menu, deluxe LOccitane all-natural amenities from the south of France and a DVD and CD player in room, offering music that is also customized for the experience.

Travelers who take advantage of the Renewal experience at Presidente InterContinental Puerto Vallarta will be reborn with new energy. The Renewal package allows guests to choose from a Junior Suite or a Deluxe Room. Offering stunning views of the Banderas Bay, both rooms provide guests a private balcony, bathroom with large bathtub and Jacuzzi tub, while the Junior Suites also have a sit-down vanity-area. Accommodations are complete with aromatic oils, white lilies with yellow glass gems, tequila, a motivational and inspirational book, bubble-bath tablets, an energizing body spray, exfoliating cream and a natural sponge.

Based on double occupancy, the Renewal package also includes one of the following options: One-hour Pilates Session; One dinner for two at the resorts award winning Da Antonio Ristorante; Daily breakfast for two served either in-room or at the restaurant. The Renewal package is $184 per night for a Deluxe Room and $250 per night for a Junior Suite. Subject to applicable taxes and service fees. Package is valid until December 23, 2004. For further information on the Presidente InterContinental Puerto Vallarta please visit www.acquaesencia.com

Westin Resort & Spa Puerto Vallarta
Located in the heart of it all, in the exclusive Marina Vallarta is Westin Resort & Spa Puerto Vallarta, ranked by Condast's Gold List as one of the best places to stay in the world. The Pacific Sensations Spa Package at the Westin Resort & Spa Puerto Vallarta offers CEO's a relaxing and revitalizing way to spend their important downtime. The Pacific Sensations spa package includes a Grand Deluxe Ocean view room; one breakfast and one lunch or dinner (two meals per day), at El Palmar Restaurant; free admission to the Marina Vallarta Golf course (green fee, not included); one activity and one treatment or massage at the Spa & Fitness Center,(per night). Activities included are: 45 minute cycling class; 60 minute Pilates class; 60 minute tennis instruction; 60 minute Yoga class; or 30 minute personal fitness training. Treatments & Massages included are 30 minute Facial; 55 minute Sport massage; 30 minute relaxation massage; 30 minute Exfoliation; or manicure. Now through December 20, 2004, rates for the Pacific Sensations Spa Package start at $362 single occupancy and $255 double occupancy, per person, per night (inclusive of gratuities and taxes), subject to availability and changes. Call (800) 528-3025 or visit the website at www.westinvallarta.com.

About Puerto Vallarta:
Puerto Vallarta was selected by CONDE NAST TRAVELER readers as the eighth best destination in the world in their annual Readers Choice Awards in the November 2001 issue, as well as number one international destination because of the remarkable amiability of the local folk. Puerto Vallarta was the only destination in Mexico that made the list. Located on the Western Pacific coast of Mexico in the state of Jalisco, Puerto Vallartas charm remains largely undiscovered, along with its cobblestone streets, stunning beaches, plentiful marine life, lush Sierra Madre Mountains, exceptional restaurants, fine Gourmet Festival, new golf courses and vibrant art culture. For more information about Puerto Vallarta, call your travel agent or toll-free at 888-384-6822, or direct at (52) 322 22 41175; fax: (52) 322 22 40915. Log on at www.visitpuertovallarta.com.